Yoakum National Bank

Yoakum National Bank started as a small bank serving their directly local community. With plans to expand to two new markets and wanting to define a new target audience of small business owners, they wanted a fresh brand for this new journey without alienating their current hometown banking customers.

Along with the Art Director, I helped establish their core brand. After the initial logo rollout, I created a comprehensive brand book complete with a custom illustration of their flagship location, icon set, and stationery suite.