BAMONA

Butterflies and Moths of North America (BAMONA) is a crowd-sourced, rich database that fills the need of scientists and nature observers. Citizen scientists of all ages and experience levels participate by taking photographs of butterflies and moths and then submitting their observations. Their goal is to bring verified occurrence and life history data of Lepidoptera into one accessible location.

To better reach a larger pool of citizen scientists and create awareness on social platforms, I provided a rebranded visual identity that blends contemporary flair with familiar shapes in the hopes that the data source can grow and expand with time.

Rooted in the data point that shows up in the regional maps, the identity tells a rich story of the technical life cycle while allowing room for different shapes to create unique and beautiful patterns that people have come to love in butterflies and moths.