As one of the biggest comedy festivals in North America, Moontower brings a two-week comedy onslaught to the heart of downtown Austin, TX every April. With over 150 of the world’s top and emerging comedians performing everywhere from fancy arena shows to the sweet, sticky floors of intimate comedy clubs during the 4-day comedy binge, it’s kind of a big deal.
We helped them finalize their official brand guidelines, developed iconography and signage that went up throughout Austin, and built their first-ever mobile app. As part of the production and design team, I had a hand in contributing to all moving parts of the project, along with developing the identity for a partnership promotion event during SXSW.