Old Gambler

Old Gambler Beef Jerky is a small-batch producer of beef jerky that was looking to scale up from the farmer’s market circuit to being stocked at local retailers. They needed to distinguish themselves from other gas station brands and position themselves as ideal for consumers who didn’t want to compromise their high standards for on-the-go snacks.

As support for their new brand strategy and positioning, I designed a look for their merch launch that encompassed the no-frills, back to basics, just-what-you-need attitude.